NIIGATA PREMIUM TOUR

THE KINGDOM OF FIREWORKS &

GASTRONOMICAL HEART OF JAPAN


Pull back the curtain on the real Japan with exclusive tours and expert-led experiences.








Scroll

featured tours

Swirls design
Swirls design

Three-Day Tour

Date


  • Thursday, Sept. 12 - Saturday, Sept. 14, 2024


Key Features


  • Enjoy the taste of the gastronomical heart of Japan, prepared by Michelin-star ​chefs at Niigata Heritage facilities.
  • Experience the Katakai Fireworks Festival from an exclusive viewing area
  • Immerse yourself in Japanese culture through private tours and interactive ​experiences.
  • Refresh at two world-class Japanese ryokans (hotels) with on-site onsens.
Wallet Icon

¥198,000 / person

(~$1,350.00 USD)

People icon

Min. 6 People

Private Event

Multicolored Koi Fishes Underwater

Two-Day Tour

Wallet Icon

¥138,000 / person ​(~$945.00 USD)

People icon

Min. 6 People

Private Event

Date


  • Saturday, Sept. 14 - Sunday, Sept. 15, 2024


Key Features


  • Enter the birthplace of koi fish (nishikigoi) and participate in sacred ​nishikigoi care and feeding.
  • Experience the Katakai Fireworks Festival from an exclusive viewing area
  • Immerse yourself in Japanese culture through private tours and interactive ​experiences.
  • Refresh at a world-class Japanese ryokan (hotel) with a private onsen.

past events

Swirls design
Swirls design

Date: Friday, July 26 - Saturday, July 27, 2024


Itinerary: Premium Dining, Cultural Events, ​Kashiwazaki Sea Fireworks Exclusive Viewing, and ​one night of lodging

Nagaoka Fireworks

Viewing Experience

Date: Thursday, Aug. 1 - Saturday, Aug. 3, 2024


Itinerary: Niigata gastronomical experience, Nagaoka ​Fireworks Exclusive Viewing

Kashiwazaki Fireworks

Viewing Experience

Dates: Friday, July 26, 2024


Itinerary: Niigata gastronomical experience, ​Kashiwazaki Sea Fireworks Exclusive Viewing

the culture of niigata

Swirls design
Swirls design
Couple Drinking Sake at a Japanese Restaurant
ricefield/Minamiuonuma,Niigata
Japanese cold liquor 'Sake'

Located along Japan's northern coast, Niigata is a prefecture ​that holds a special place in the hearts of Japanese people. 150 ​years ago, the prefecture bustled with trade and commerce, ​supporting the largest population in Japan.


Today, Niigata is located 90 minutes from Tokyo by ​Shinkansen, and is still considered a cultural and historical ​center point of Japan. It boasts a long coastline and some of ​the heaviest snowfalls in the world, giving it unique cultural ​and culinary traditions.


In addition to its ski resorts and distinctive onsen towns, ​Niigata is world-renowned for its exceptional rice, seafood, and ​sake.

Hokkaido

Hiroshima

Kyoto

Tokyo

Nagaoka City

Katakai Town

Ojiya City

the kingdom of fireworks

Japanese fireworks are exceptional in terms of technology, color, and shape. Yet Niigata stands apart.


Niigata is known as the Kingdom of Fireworks, thanks to its rich history and lively fireworks culture. Fireworks were first created in Niigata to pay homage to shrines ​throughout the prefecture and to give thanks for successful harvests. The community’s pride in this fireworks culture has allowed them to continue to grow, leading to larger ​fireworks and more elaborate displays.


Today, Niigata is home to three of the greatest fireworks displays in Japan and launches the largest fireworks in the world, with the highest production of large size 10, size ​20, and foot-long shells.

the 3 great fireworks of niigata

MOUNTAIN

KATAKAI FIREWORKS MATSURI

The Katakai Fireworks Matsuri (Festival) is an annual celebration at Asahara Shrine in Ojiya, Niigata. Fireworks are lovingly ​created by Fireworks Masters throughout the year to serve as dedications to the shrine. The town of Katakai is the birthplace of ​the “yonshakudama,” a 800-meter firework that is recognized as the world’s largest firework. Enjoy two days of festivities, ​including sumo wrestling matches, taiko drum performances, festival stalls, parades, and day and night fireworks.

RIVER

The Nagaoka Fireworks Festival was started in 1946 to mourn the deceased of World War II. The fireworks are ​displayed on the banks of the Shinano River and feature world-renowned displays that are over 2 kilometers ​wide. The fireworks are complemented by portable shrines, parades, and toro nagashi (floating paper lanterns).

NAGAOKA FIREWORKS FESTIVAL

SEA

Enjoy the crystal clear beaches of Kashiwazaki each day and the vibrant festival atmosphere ​each evening. The Kashiwazaki Fireworks are launched over the Sea of Japan, where more than ​1,600 awe-inspiring fireworks are set off over the ocean to illuminate the night sky. Fireworks ​are also launched diagonally, allowing the fireworks to strike the sea in a breathtaking ​spectacle.

KASHIWAZAKI SEA FIREWORKS FESTIVAL

Swirls design

the gastronomical heart of japan

Swirls design

Niigata’s gastronomical profile is uniquely influenced by the four elements that form the prefecture. ​As the snow melts each spring, the pure water sinks into the earth, cultivating the best rice in Japan. ​The currents in the Sea of Japan along Niigata’s coast create ideal conditions for a plethora of sea ​life. The transition from seaside agricultural fields to highlands to snowy mountain peaks gives ​Niigata a large variety of fruits and vegetables. When all of these elements are combined, the true ​gastronomy of Niigata is born.


18

1-Star Michelin ​Restaurants

3

2-Star Michelin ​Restaurants

37

Gourmand

Awards

Award

Home of the Niigata ​Gastronomy Awards

ricefield/Minamiuonuma,Niigata
Sakura & mountains in Niigata
Salted Salmon in Murakami City, Niigata Pref., Japan
Shiraiwa Mazedanoura Beach (Nishikan Ward, Niigata City, Niigata Prefecture)

niigata premium dining

Swirls design
Swirls design
Sake bottle

Stories of Sake

Niigata Prefecture is the heart of sake in Japan. From being the ​prefecture with the highest number of

breweries to being the

prefecture that consumes

the most sake, it is no

secret that Niigata

is synonymous

with sake.


The feel of Niigata sake, known as “tanrei karakuchi,” is said

to have a crisp taste with a pure finish, similar to a firework.

Labeled Jar Lot

The depth of the flavors in Niigata sake ​comes from the environmental attributes ​that make Niigata special. Pure snowmelt ​water from Echigo’s mountains creates rice ​that is unparalleled in taste and texture. The ​cold conditions of the Niigata valleys are ​ideal for rice growth and sake production.


Sake's acidic, subtle flavor makes it perfect ​for pairing with numerous dishes, including ​vegetables, seafood, and meat. During the ​premium dining experience, an expert sake ​sommelier will pair each dish with a sake ​specifically designed to highlight and ​enhance the flavor of the dish.

A Person Pouring Sake

Niigata Cutlery and Craftsmanship

The Premium Dining Experience is enhanced with Niigata-made cutlery. “Murakami-kibori-tsuishiu” has been created in Murakami for over 300 years. ​It uses unique techniques to create delicate carvings on natural wood and lacquer.


Tsubame-sanjo, located northeast of Nagaoka, is known as the “town of manufacturing.” The town is responsible for 90% of western cutlery in Japan ​and some of the most expensive cutlery in the world. Cutlery from Tsubame-Sanjo was even the centerpiece of a Nobel Prize Office Dinner.

gallery

Swirls design
Swirls design

book an upcoming tour

Swirls design
Swirls design

Katakai Fireworks & ​Premium Dining

¥198,000

Sept. 12 - Sept. 14, 2024

Two Premium Dining meals, ​cultural events, Katakai Fireworks ​Festival, two nights of lodging

Katakai Fireworks & ​Nishikigoi Experience

¥138,000

Sept. 14 - Sept. 15, 2024

Cultural events, Katakai Fireworks ​Festival, koi fish experience, one ​night of lodging

Young woman in traditional Japanese matsuri clothing looking at camera and making a peace sign in Matsuri

2025 Adventures

Check back regularly for more tours!

For inquiries, contact whatsapp +81-90-4366-2767